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How to build a webinar registration funnel with reminder emails

A registration page, a thank-you page and a short run of reminder emails, so more of the people who sign up actually turn up on the day.

Before you start

You need these two tools. Everything else in this tutorial is built inside them.

  • GoHighLevel

    Hosts the registration page, the form and the reminder emails.

    Try GoHighLevel
  • Zoom

    Runs the live webinar itself.

    Visit Zoom

Some of these are affiliate links. We use these tools ourselves, and if you sign up through our link we may earn a commission at no extra cost to you.

  1. 1

    Create the funnel

    Placeholder step. Describe where to click to start a new funnel, what to name it, and which template (if any) to begin from.

    Keep each step to one clear action so readers can follow along with the app open in another tab.

    Funnel builder screen showing a new empty funnel with a registration step
    Screenshot caption: say what to look for in the image.
  2. 2

    Build the registration form

    Placeholder step. First name and email is usually enough for a free webinar, and every extra field tends to lower sign-ups.

    Form builder with a two-field registration form for first name and email
    Screenshot caption: say what to look for in the image.
  3. 3

    Add the thank-you page

    Placeholder step. Confirm the date and time, add a calendar link, and tell people what to do next.

    Thank-you page confirming webinar registration with an add-to-calendar button
    Screenshot caption: say what to look for in the image.
  4. 4

    Set up the reminder emails

    Placeholder step. A common pattern is a confirmation straight away, a reminder the day before, and a final one an hour before the start.

    Email workflow showing three timed reminder emails before a webinar
    Screenshot caption: say what to look for in the image.

What you have built

Placeholder summary. Recap the finished funnel in two or three sentences, suggest one improvement to try next, and link to a related tutorial.

Done for you

Rather we built this for you?

You have seen how it fits together. If you would rather spend your time writing, coaching and speaking than wrestling with software, we can set this up in your own account and hand it over working.